Hired

Bed Bath & Beyond doesn't know if it has enough time

Snacks / Thursday, October 10, 2019
_Just a small welcome gift for the new Bed Bath & Beyond CEO_
_Just a small welcome gift for the new Bed Bath & Beyond CEO_

Just sign here, here, and here... and you can run Bed Bath & Beyond. Mark Tritton will become its new CEO — he tied on his apron and plans to revitalize the chain that sponsored your dorm room starting in November. He was previously Chief Merchandising Officer at Target, which is living the opposite life of Bed Bath over the last 5 years:

  • Target stock is up 80%.
  • Bed Bath & Beyond is down 84% — that's punctuated by 10 straight quarters of falling sales and new plans to close 60 stores.
  • But the stock surged 20% on word it's got a new leader.

Retail ninja-ness... While everyone is online this and ecommerce that lately, Mark boldly revolutionized Target's physical stores:

  1. Whisperer of Digitally Native Brands: Millennial-fueled Harry's razors, Casper mattresses, or Quip toothbrushes you can only get online? Mark convinced these startups to sell exclusive stuff in Target stores, which got you in Target stores.
  2. Creator of Innovative Private Labels: Inspired by all those above startups, Mark launched Goodfellow guys' apparel, Sun Squad party furniture, and Everspring sustainable home-cleaning products — all brands subtly owned by Target.

If you want to see where Bed Bath & Beyond is going... look at what Mark's been up to. Leadership changes like this aren't just about new business cards and a fancy parking spot — every new exec represents their own vision and strategy. Mark could bring the same tricks that worked at Target over to his new office (it's just got more towels).

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