Coming in hot off the rack... Discount retail giant TJX is the company behind TJ Maxx, Marshalls, and Homegoods (the "treat-yo-self-without-going-broke" trifecta). It reported expectations-shattering sales growth, sending its stock up 7% to a record high. We'll discount the details for you:
It's beating the retail-apocalypse... With brick-and-mortar retail stores closing all over, TJX stands apart from the rest. Part of its success is in creating the "treasure hunt shopping experience" — nothing beats finding a $40 Michael Kors purse in a heap of sweaters.
TJX is all about embracing the "affordable splurge"... The bargain-reputation is TJX's bread and butter — it's not trying to hide its love of price-slashing. TJX's CEO: "What once, maybe, wasn't as cool to give a T.J. Maxx or Marshalls bag has now become very cool." Okay, very cool might be an overstatement, but... you get it. As economic inequality rises, Americans are turning to TJX for brand names, at a discount.