Dropped my double-shot latte... The cost of coffee beans has soared 43% so far this year, according to NYT. A combo of factors are making beans more expensive:
Caffeine jitters... Folgers and many independent coffee shops plan to pass on costs to consumers by raising prices. Meanwhile, Starbucks and Nestlé buy their beans so far in advance that they won’t have to worry about price increases for at least a year. But they still might raise prices (venti macchiato isn't safe). Besides hiking prices...
“Swapflation” could be coming... and not just in coffee. Companies can deal with rising costs in three ways: raise prices (#inflation), shrink products (#shrinkflation), or swap ingredients (#swapflation). Companies know that consumers hate paying extra for the same products — so some may swap in cheaper ingredients to cover price hikes.