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Square stock pops 4% as its underdog Cash App nears "profit puppy" status

Snacks / Thursday, February 27, 2020

Be there or be Square... Not too bad. Square stock jumped 4% yesterday on strong quarterly earnings, which included a 46% jump in sales to $1.3B. Square is Jack Dorsey's mobile payments processing company that makes money in 3 key ways (same Jack as the one running Twitter).

  • Seller Ecosystem: You've probably seen Square's sleek tablets at craft coffee shops, or swiped your card through a little white reader plugged into an iPhone at a taco truck. Sellers can easily process transactions, and Square gets a cut of each swipe.
  • Square Capital: Offers loans to Square's sellers and small businesses, then collects interest and fees.
  • Cash App: Offers peer-to-peer money transfers (like Paypal's Venmo), and collects fees on credit card transactions. It also offers a debit card and launched stock trading in October.

When the underdog comes in clutch... While small business card processing is Square's primary biz, its consumer-facing Cash App has been a star in its earnings:

  • Cash App's revenue increased 147% from last year to $361M in the 4th quarter.
  • Monthly users doubled from 7M to 15M in 2018, and hit 24M in 2019.
  • For reference: In April 2019, Venmo reported having 40M yearly users.

Square's got the "monetize users" thing down... Paypal/Venmo doesn't. And Square's monetizing both its sellers (businesses) and buyers (consumers). It attracts sellers onto its easy payments tech, then hooks them in with other services like loans and payroll. On the Cash App side, it promotes consumer engagement by offering promotions through the Boost program. And the more you spend on its card/app, the more Square gets paid.

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